Privacy Policy

Privacy Policy

Business name: Rookeries Development S. de RL de CV. With its commercial name RookDev, with business address at Ignacio Allende 21, Amp Torre Blanca, 11289 Mexico City, CDMX is responsible for the use and protection of your personal data and in this regard we inform you of the following: For what purposes will we use your data personal? We will use the personal data that we collect from you for the following purposes that are necessary for the service that you request: • Identify and personalize the users heart rate • Send results to the users email at the end of each session • Show progress and statistics of the training • Feedback to the user Keep the user informed about our products, offers, applications, updating them and third-party products.

Improvement on our websites | Improvement in our service

Additionally, we will use your personal information for the following purposes that are not necessary for the requested service, but that allow us and facilitate better service: • To generate statistics through third parties for advertising and marketing purposes • To generate strategies market penetration and commercial • To generate health trends using metadata In case you do not want your personal data to be treated for these additional purposes, from this moment you can communicate the above to us at The refusal to use your personal data for these purposes may not be a reason for us to deny you the services and products that you request or contract with us.

What personal data will we use for these purposes?

To carry out the purposes described in this privacy notice, we will use the following personal data: Mandatory: Identification data: Full name, pseudonym or short name to display on screen, date of birth, sex, height, weight, physiological variables and email. Optional • Contact information: Address, landline and work phone, contact person in case of emergency, photograph, and work email. • Biometric Data: Information related to fingerprint, facial recognition. In addition to the personal data mentioned above, for the purposes reported in this privacy notice we will use the following personal data considered sensitive, which require special protection: Health Data: Conditions, family history, allergies and medications you take

How can you access, rectify or cancel your personal data, or oppose its use?

You have the right to know what personal data we have about you, what we use them for and the conditions of use we give them (Access). Likewise, it is your right to request the correction of your personal information if it is out of date, inaccurate or incomplete (Rectification); that we remove it from our records or databases when it considers that it is not being used in accordance with the principles, duties and obligations set forth in the regulations (Cancellation); as well as oppose the use of your personal data for specific purposes (Opposition). These rights are known as ARCO rights. To exercise any of the ARCO rights, you must send an email to and later you will unsubscribe, in the email add full name and confirm the email that is registered in the system.

How can you revoke your consent for the use of your personal data?

You can revoke the consent that, in your case, you have given us for the treatment of your personal data. However, it is important to keep in mind that not in all cases we will be able to attend to your request or end the use immediately, since it is possible that due to some legal obligation we require to continue treating your personal data. Likewise, you must consider that for certain purposes, the revocation of your consent will imply that we will not be able to continue providing the service you requested, or the conclusion of your relationship with us. To revoke your consent, you must send an email to and later you will unsubscribe, in the email add full name and confirm the email that is registered

How can you limit the use or disclosure of your personal information?

In order for you to limit the use and disclosure of your personal information, we offer you the following means: Your registration in the Public Registry to Avoid Advertising, which is in charge of the Federal Consumer Attorney, in order that your data are not used to receive advertising or promotions from companies of goods or services. For more information on this registration, you can consult the PROFECO Internet portal, or contact it directly. Your registration in the “DoNotShare” exclusion list, so that your personal data is not processed for marketing, advertising or commercial prospecting purposes by us. For more information send an email to the address placing in the subject: "Do not share" and the body of the email may be blank.

How can you know the changes to this privacy notice?

This privacy notice may undergo modifications, changes or updates derived from new legal requirements; of our own needs for the products or services we offer; of our privacy practices; Changes in our business model, or other causes. We promise to keep you informed about changes that may occur to this privacy notice, through email. The procedure through which notifications about changes or updates to this privacy notice will be carried out is as follows: by email Last modified: May 1, 2019.